STREET WEAR CARGO PANTS | JAPAN URBAN WEAR CITY

With a nice variety of trendy clothes, including leather coats and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit you. taste in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka jackets will allow you to feel comfortably warm without compromising on the look day or night.

We offer models for every season , including streetwear in denim or light jersey for summer seasons and fur coats or windbreakers for cold seasons.

With an abundant choice of printed and cargo pants for men and women with or without patterns to complete your collection, complete the streetwear style by choosing a pair of contrasting sneakers with an unusual pair of khaki socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Take inspiration from their looks and the latest collections in our Casual Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is correct to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy to wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by renowned artists to sign their works in a style reminiscent of handmade graffiti . With this inspiration, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have sealed Jordans as the holy grail of footwear.

Singers and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in a look that he easily recognizes. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in minutes. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no difference between men's fashion or women's fashion because the unisex style of clothing has taken over.

As with many transformations, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition clothing, the compulsive excitement caused by scarcity, all this frequently drives consumers crazy.

For a once- simple style, invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!