STREET WEAR CARGO PANTS | JAPAN URBAN WEAR JOGY

Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find a garment to your liking in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you comfortably warm without compromising day-to-night looks.

We have designs for every season , including lightweight cotton or spandex streetwear for summer seasons and furry or windbreaker coats for winter seasons.

With a large selection of zipped and reflective pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual camouflage socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest trends in our Essential Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your glamorous or other personality.

It's fair to say that streetwear has taken over the planet. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

Singers and musical idols of the 80s were the likes of Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and take interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even faster expansion of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in a style that he quickly recognizes. The features have catapulted brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the attraction it has on many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing look has taken over

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products , the compulsive excitement caused by scarcity, all this frequently drives fashionistas into hysteria .

For a once- modest look, created on the beaches of California , shaped in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!