STREET WEAR CARGO PANTS | JAPAN URBAN WEAR CAMO

With a nice variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to wear. your style in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or classic jackets will keep you comfortably warm without compromising your appearance day or night.

We have models for every season , including streetwear in denim or light jersey for the warm seasons and fur coats or windbreakers for the cold seasons.

With a wide choice of printed and reflective pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of camouflage print socks according to your mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Take inspiration from their style and the latest collections in our Casual Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your glamorous personality or otherwise.

It is correct to say that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and next-generation-inspired graphics, have also drawn inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were released in 1984 . The shoes remain a staple, and major collaborations over the years have sealed the Jordans as the holy grail of basketball.

THE 80s rappers and musical idols were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a look that they easily recognize. Collaborations have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition products , the maniacal excitement caused by rarity, all commonly drive collectors into hysteria .

For a once- simple style, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then embraced around the world, streetwear is here to stay!