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With a nice variety of trendy clothes, including leather coats and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to your liking in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or our classic bomber jackets will keep you warm and comfortable without sacrificing your appearance, day or night.

We offer models for every season , including streetwear in denim or light jersey for warm seasons and fur coats or windbreakers for winter seasons.

With a large selection of faux and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of contrasting shoes with a pair of khaki printed socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the sportswear fashion of the moment.

Get inspired by their style and the latest trends in our Comfortable Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is correct to say that streetwear has conquered the planet. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, heavyweight cottons, and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its mark on boards and eventually a series of graphic t-shirts that would form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved godlike status and thus seen the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

Singers and musical idols of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop idols and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even greater expansion of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in a look that he quickly recognizes. The features have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in minutes. The so-called "weight" of a brand is part of the charm it exerts on many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. To date, there is no longer any difference between men's fashion or women's fashion because the unisex clothing look has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition items , the compulsive excitement caused by rarity, all this often drives collectors into hysteria .

For a style of yesteryear Humble , invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!