Mona Lisa tuxedo t-shirt

Our beautiful variety of trendy clothing, including coats and leather jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find a garment to your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic smock-style jackets will allow you to feel comfortably warm without compromising on the look, day or night.

We offer styles for every season , including lightweight cotton or spandex streetwear for summer seasons and fur coats or windbreakers for winter seasons.

With an abundant choice of faux and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of khaki printed socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their looks and the latest collections in our Essential Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your glamorous or other personality.

It is correct to say that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with old-school sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have sealed Jordans as the holy grail of basketball.

THE '80s rappers and musical idols were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop stars and to appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a look that he easily recognizes. Partnerships have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in minutes. The so-called "weight" of a brand is part of the attraction it has on many individuals. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing look has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited-edition products, the maniacal excitement caused by rarity, all commonly drive collectors mad.

For a look that was once simple , founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!