Funny Retro Music The death of the K7 tape T-Shirt

With a nice variety of trendy clothing, including coats and leather jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or our classic jacket type jackets will allow you to feel comfortably warm without compromising on the look day or night.

We have styles for every season , including streetwear in lightweight cotton or spandex for warm seasons and fur coats or windbreakers for cold seasons.

With a wide choice of faux leather and cargo pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of contrasting sneakers with an unusual pair of khaki socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Take inspiration from their looks and the latest trends in our Casual Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is true to say that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces of denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and graphics inspired by the new wave, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of basketball.

The singers and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their chosen hero . The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and hip hop-style wide lace-up sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and to cater to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the arrival of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in an aesthetic that he instantly recognizes. The featurings projected brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the attraction it has on many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. There is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition clothing, the compulsive excitement caused by scarcity, all this commonly drives fashionistas into hysteria .

For a once- modest style, created on the beaches of California , adopted in the New York hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!