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Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your style. in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic bomber jackets will keep you warm and comfortable without compromising on the look day or night.

We have designs for every season , including lightweight cotton or spandex streetwear for warm seasons and waterproof or windproof coats for cold seasons.

With an abundant choice of faux and skinny pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of khaki printed socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Take inspiration from their style and the latest collections in our Cozy Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your fancy personality or otherwise.

It is correct to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and roomy fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

THE 80s rappers and musical idols were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style set the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater expansion of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The once- modest look has managed to make its way into the high fashion realms. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in a look they instantly recognize. Collaborations have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. To date, there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition items, the compulsive excitement caused by scarcity, all this often drives fashionistas into frenzy.

For a style of yesteryear Humble , invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!