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Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit you. taste in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka-style jackets will keep you comfortably warm without compromising on the look day or night.

We offer models for every season , including streetwear clothing in denim or light spandex for warm seasons and waterproof or windproof coats for winter seasons.

With an abundant choice of printed and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of khaki printed socks according to your mood of the moment

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Take inspiration from their style and the latest collections in our Casual Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your rock or other personality.

It is correct to say that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, thick cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its mark on boards and also on a series of graphic t-shirts that were to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved godlike status and thus seen the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

THE '80s rappers and musical idols were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a style that he easily recognizes. Partnerships have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no longer a separation between men's fashion and women's fashion because the unisex clothing style has taken over

As with many changes, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition items, the maniacal excitement caused by rarity, all commonly drive collectors into frenzies.

For a once- simple look, invented on the beaches of California , adopted in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!