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Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your taste. in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic jackets will keep you warm and comfortable without compromising on the look day or night.

We offer models for every season , including streetwear in denim or light jersey for the summer seasons and waterproof or windproof coats for the cold seasons.

With a wide selection of printed and slim fit pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of trainers to match with a pair of camouflage print socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their looks and the latest trends in our Comfortable Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It is true to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its mark on boards and eventually a series of graphic t-shirts that would form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

Celebrities and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and take interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, well-known luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The once modest style has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he easily recognizes. The featurings projected brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over

As with many transformations, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition clothing, the uncontrollable excitement caused by scarcity, all this regularly drives collectors crazy.

For a look that was once simple , founded on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!