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Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jackets will keep you feeling comfortably warm without compromising on appearance day or night.

We have models for every season , including streetwear in denim or light spandex for the warmer seasons and waterproof or windproof coats for the colder seasons.

With an abundant choice of zipped and cargo pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of unusual khaki socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest trends in our Comfortable Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It is correct to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this momentum, streetwear began to put its signature on boards and also on a series of graphic t-shirts that were to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

THE Eighties rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their chosen hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the '90s is a stark contrast to the sportswear of the '80s. Biggie, Tupac and Mace marked this era and much of their attitude charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and to cater to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he quickly recognizes. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the charm it has on many people. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition clothing, the uncontrollable excitement caused by scarcity, all this regularly drives collectors crazy.

For a look of yesteryear Humble , invented on the beaches of California , embraced in New York 's hip-hop and skate scenes, then embraced by the world, streetwear is here to stay!