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With a great variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic bomber jackets will allow you to feel comfortably warm without compromising on the look day or night.

We have models for every season , including denim or lightweight spandex streetwear for summer seasons and waterproof or windproof coats for winter seasons.

With a large selection of printed and reflective pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of unusual camouflage socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our Must-Have Clothing Store to build a collection of cool outfits by proudly wearing what you love and showing off your fancy or otherwise.

It's fair to say that streetwear has taken the world by storm. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all been embodied in casual styles. The hip-hop scene was instrumental in the evolution of streetwear, with older sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained a status of gods and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of footwear.

THE '80s rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s contrasts sharply with the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and to cater to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, well-known luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of fame, and the hip-hop scene was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in a look that he quickly recognizes. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the attraction it has on many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. To date, there is no longer a border between men's fashion and women 's fashion because the unisex clothing style has taken the monopoly

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition clothing, the uncontrollable excitement caused by scarcity, all this routinely drives collectors crazy.

For a style of yesteryear Humble , founded on the beaches of California , embraced in New York 's hip-hop and skate scenes, then embraced by the world, streetwear is here to stay!