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Our beautiful variety of trendy clothing, including leather coats and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jackets will keep you feeling comfortably warm without compromising on appearance day or night.

We have models for every season , including denim or lightweight jersey streetwear for the summer seasons and fur coats or windbreakers for the winter seasons.

With an abundant choice of printed and reflective pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of camouflage print socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Take inspiration from their style and the latest collections in our Casual Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It's fair to say that streetwear has taken the world by storm. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim, heavyweight cottons and baggy fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by renowned artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its mark on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained a status of gods and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were released in 1984 . Sneakers remain a staple, and major collaborations over the years have sealed Jordans as the holy grail of footwear.

Artists and musical icons of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is glaring.

The once- modest look has managed to make its way into the high fashion realms. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in a look they quickly recognize. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the charm it has on many people. The basic emblem of a brand is the new way to show its belonging to a tribe. To date, there is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over.

As with many transformations, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited edition products, the maniacal excitement caused by scarcity, all this regularly drives fashionistas into hysteria .

For a once simple style, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!