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With a great variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to your liking in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you warm and comfortable without sacrificing your appearance day or night.

We have models for every season , including streetwear clothing in cotton or light jersey for the warm seasons and waterproof or windproof coats for the winter seasons.

With an abundant choice of printed and slim fit pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with an unusual pair of khaki socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their style and the latest trends in our Comfortable Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is fair to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear denim items, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and next-generation-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature on boards and also on a series of graphic t-shirts that were to form the basis of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was pivotal to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved godlike status and thus seen the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have sealed Jordans as the holy grail of footwear.

Artists and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop idols and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of fame, and the hip-hop scene was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear offers its wearer to mix high and low fashion in a look that he easily recognizes. Collaborations have catapulted brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no border between men's fashion or women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition items, the compulsive excitement caused by scarcity, all commonly drive consumers into frenzies.

For a style that was once simple , founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!