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With a nice variety of trendy clothing, including leather coats and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic smock-style jackets will allow you to feel comfortably warm without compromising on the look, day or night.

We have models for every season , including streetwear clothing in cotton or light jersey for the warm seasons and waterproof or windproof coats for the cold seasons.

With a large selection of printed and reflective pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of unusual khaki socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our Comfortable Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It's fair to say that streetwear has taken the world by storm. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its signature on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained a status of gods and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . The shoes remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of footwear.

Artists and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their styling charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop idols and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The once- modest look has managed to make its way into the high fashion realms. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a style that he quickly recognizes. Collaborations have screened brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the charm it has on many individuals. The basic symbol of a brand is the new habit of showing one's belonging to a tribe. To date, there is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products, the uncontrollable excitement caused by rarity, all this routinely drives collectors into a frenzy.

For a once- simple style, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then embraced around the world, streetwear is here to stay!