Dragon Ball Air Goku T-Shirt

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find a garment to your liking in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic bomber jackets will keep you warm and comfortable without compromising on the look day or night.

We have models for every season , including streetwear clothing in denim or light jersey for the summer seasons and waterproof or windproof coats for the cold seasons.

With a large selection of printed and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of matching shoes with a pair of two-tone printed socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their looks and the latest collections in our Essential Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your glamorous personality or otherwise.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began putting its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . The shoes remain a staple and major collaborations over the years have sealed the Jordans as the holy grail of footwear.

Singers and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their chosen hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their attitude charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to acknowledge the power of hip-hop idols and to cater to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the arrival of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he instantly recognizes. Collaborations have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. There is no longer any difference between men's fashion or women's fashion because the unisex clothing style has taken over

As with many transformations, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products , the uncontrollable excitement caused by scarcity, all this frequently drives fashionistas into hysteria .

For a once- simple style, created on the beaches of California , shaped in New York 's hip-hop and skate scenes, then embraced around the world, streetwear is here to stay!