Beard Skull T-Shirt Barbershop

With a nice variety of trendy clothing, including leather coats and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic smock-style jackets will allow you to feel comfortably warm without compromising on the look, day or night.

We have styles for every season , including streetwear in lightweight cotton or spandex for warm seasons and fur coats or windbreakers for cold seasons.

With a wide choice of zipped and reflective pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of shoes contrasting with a pair of unusual camouflage socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to prepare a collection of trendy outfits by proudly wearing what you love and asserting your glamorous or other personality.

It's fair to say that streetwear has taken the world by storm. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers, with a penchant for punk and new wave-inspired graphics, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its mark on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with old-school sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained a status of gods and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major partnerships over the years have sealed the Jordans as the holy grail of sneakermaking.

The singers and musical idols of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop stars and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater expansion of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is glaring.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer to mix high and low fashion in an aesthetic that he quickly recognizes. Collaborations have screened brands and celebrities . Today, the more limited the item, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the charm it has on many people. The basic emblem of a brand is the new habit of showing one's belonging to a tribe. There is now no border between men's fashion or women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited edition clothing , the uncontrollable excitement caused by scarcity, all of this often drives consumers into hysteria .

For a once- modest look, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!