Street Wear Sweatshirt Graff | Japan Urban Wear LAZY

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you comfortably warm without compromising on day-to-night appearance.

We have models for every season , including streetwear in cotton or light jersey for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of zipped and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of two-tone printed socks depending on your mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their style and the latest collections in our Comfortable Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It's fair to say that streetwear has taken over the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and roomy fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and eventually a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of basketball.

Celebrities and musical idols of the 80s were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early artists like LL Cool J to current personalities like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in a look that they easily recognize. Partnerships have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no difference between men's fashion or women's fashion because the unisex clothing look has taken over

As with many movements, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition items, the maniacal excitement caused by scarcity, all frequently drive consumers into hysteria .

For a once- humble look, created on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then trusted by the world, streetwear is here to stay!