SHARK MULTICOLOR SWEATSHIRT | FUNKY-STYLE

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or classic jackets will keep you warm and comfortable without compromising on day-to-night appearance.

We have styles for every season , including streetwear in denim or lightweight spandex for warm seasons and fur coats or windbreakers for cold seasons.

With a wide choice of faux and reflective pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of contrasting sneakers with an unusual pair of two-tone socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their style and the latest trends in our Casual Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your fancy personality or otherwise.

It is true to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its mark on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained god-like status and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

Singers and musical idols of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their chosen hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop stars and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The once- modest look has managed to make its way into the high fashion realms. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a style that he easily recognizes. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. Today there is no difference between men's fashion or women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition products , the uncontrollable excitement caused by rarity, all this regularly drives collectors into hysteria .

For a look that was once simple , created on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!