RICK & MORTY SWEATSHIRT | FUNKY-STYLE

Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jackets will keep you warm and comfortable without compromising on the day or night look.

We offer models for every season , including streetwear clothing in denim or light jersey for the warm seasons and waterproof or windproof coats for the winter seasons.

With an abundant choice of zippered and reflective pants for men and women with or without patterns to complete your collection, complete the streetwear style by choosing a pair of shoes to match with a pair of camouflage print socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the streetwear fashion of the moment.

Take inspiration from their style and the latest trends in our Casual Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It is correct to say that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces of denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and eventually on a series of graphic tees that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of basketball.

Singers and musical idols of the 80s were the likes of Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and appeal to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The once- modest look has managed to make its way into the high fashion realms. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in a look they instantly recognize. The featurings projected brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unusual to see hundreds of tee shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the attraction it has on many people. The basic emblem of a brand is the new habit of showing one's belonging to a tribe. There is now no border between men's fashion or women's fashion because the unisex clothing look has taken over

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition clothing, the uncontrollable excitement caused by scarcity, all commonly drive consumers into frenzies.

For a look that was once simple , founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!