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With a nice variety of trendy clothes, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you comfortably warm without compromising day-to-night looks.

We have designs for every season , including lightweight cotton or spandex streetwear for warmer seasons and furry or windbreaker coats for winter seasons.

With a large selection of printed and cargo pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of khaki printed socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Take inspiration from their looks and the latest collections in our Casual Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your fancy or other personality.

It is true to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy to wear pieces in denim, solid cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained god-like status and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . The shoes remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of footwear.

Artists and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater rise of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity, and the hip-hop scene was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in an aesthetic that he quickly recognizes. Collaborations have powered brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. Today there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition products, the compulsive excitement caused by rarity, all this frequently drives collectors into a frenzy.

For a style that was once modest , founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, and then embraced by the world, streetwear is here to stay!