Multi Shark T-Shirt

Our beautiful variety of trendy clothing, including coats and leather jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your style. in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you warm and comfortable without sacrificing your appearance day or night.

We offer models for every season , including streetwear in cotton or light jersey for warm seasons and fur coats or windbreakers for winter seasons.

With a large selection of printed and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual camouflage socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Take inspiration from their style and the latest collections in our Comfortable Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It's fair to say that streetwear has taken over the planet. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began putting its mark on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

The singers and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their attitude marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and appeal to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the arrival of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early artists like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is obvious.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in an aesthetic that he easily recognizes. Collaborations have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many people. The basic emblem of a brand is the new way to show its belonging to a tribe. There is now no difference between men's fashion or women's fashion because the unisex clothing style has taken over

As with many transformations, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition items, the maniacal excitement of rarity, all this regularly drives collectors crazy.

For a once modest style, founded on the beaches of California , shaped in the hip-hop and skate scenes of New York City , then embraced by the world, streetwear is here to stay!