Street Wear T-Shirt Geisha | Japan Urban Wear

Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to your liking in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic jackets will keep you warm and comfortable without compromising on the look day or night.

We offer models for every season , including streetwear clothing in denim or light jersey for the hot summer seasons and waterproof or windproof coats for the cold winter seasons.

With a wide choice of zipped and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual camouflage socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our Must-Have Clothing Store to build a collection of stylish outfits by proudly wearing what you love and asserting your whimsical or other personality.

It is fair to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-wear pieces in denim, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved godlike status and thus seen the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major collaborations over the years have sealed Jordans as the holy grail of sneakermaking.

THE 80s rappers and musical idols were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the rise of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, well-known luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is glaring.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in an aesthetic that he easily recognizes. Collaborations have screened brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many individuals. The basic emblem of a brand is the new way to show its belonging to a tribe. To date, there is no longer any difference between men's fashion or women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products, the compulsive excitement caused by scarcity, all of which often drive consumers into hysteria .

For a once- humble style, created on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then embraced around the world, streetwear is here to stay!