STREET WEAR HOODIE ARTY | JAPAN URBAN WEAR

Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find a garment to your liking in our IONIQ SHOP online clothing store.

No matter the temperature, our reflective puffer jackets or classic smock-style jackets will keep you comfortably warm without compromising day-to-night look.

We offer models for every season , including streetwear clothing in cotton or light jersey for the hot summer seasons and waterproof or windproof coats for the cold winter seasons.

With a wide choice of faux and reflective pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of matching shoes with an unusual pair of two-tone socks depending on your mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to build a collection of trendy outfits by proudly wearing what you love and asserting your glamorous or other personality.

It's fair to say that streetwear has taken over the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved idol status and have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . The shoes remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

Artists and musical icons of the 80s were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their favorite hero . The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to acknowledge the power of hip-hop idols and to cater to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he instantly recognizes. Collaborations have powered brands and celebrities . Today, the more limited the item, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. There is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products, the uncontrollable excitement caused by rarity, all commonly drive collectors into hysteria .

For a look that was once humble , founded on the beaches of California , shaped in New York 's hip-hop and skate scenes, then embraced by the world, streetwear is here to stay!