STREET WEAR HOODIE RVGX | JAPAN URBAN WEAR

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective puffer jackets or classic parka-style jackets will keep you comfortably warm without compromising on day-to-night appearance.

We have designs for every season , including lightweight cotton or spandex streetwear for warm summer seasons and waterproof or windproof coats for cold winter seasons.

With a wide choice of printed and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of matching sneakers with an unusual pair of two-tone socks depending on your mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Take inspiration from their looks and the latest trends in our Comfortable Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and next-generation-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

THE '80s rappers and musical idols were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their chosen hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the arrival of " Bling " culture and an even faster expansion of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The once modest style has managed to find its way into the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a look that he quickly recognizes. Featurings have propelled brands and celebrities . Today, the more limited the item, the greater the demand. It's not unusual to see hundreds of tee shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic motto of a brand is the new way to show its belonging to a tribe. There is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition items, the uncontrollable excitement caused by scarcity, all of which often drives consumers into hysteria .

For a once- humble look, created on the beaches of California , shaped in New York 's hip-hop and skate scenes, and then trusted by the world, streetwear is here to stay!