STREET WEAR BLITZ T-SHIRT | JAPAN URBAN WEAR

With a great variety of trendy clothes, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit your style. in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective puffer jackets or classic parka-style jackets will keep you comfortably warm without compromising on day-to-night appearance.

We have designs for every season , including lightweight cotton or spandex streetwear for warm summer seasons and waterproof or windproof coats for cold winter seasons.

With a wide choice of zipped and reflective pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with an unusual pair of khaki socks according to your mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Take inspiration from their looks and the latest collections in our Cozy Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your fancy or other personality.

It is fair to admit that streetwear has conquered the planet. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These teenagers, with a penchant for punk and new wave-inspired graphics, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began putting its signature on boards and eventually on a series of graphic tees that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with old-school sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved idol status and have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

Celebrities and musical icons of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s is a stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their lifestyle charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to acknowledge the power of hip-hop idols and to cater to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the arrival of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of fame, and the hip-hop scene was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a style they instantly recognise. Partnerships have catapulted brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the attraction it has on many individuals. The basic emblem of a brand is the new habit of showing one's belonging to a tribe. Today there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition products, the maniacal excitement caused by scarcity, all frequently drive consumers into hysteria .

For a once- humble look, invented on the beaches of California , adopted in New York 's hip-hop and skate scenes, and then embraced by the world, streetwear is here to stay!