STREET WEAR JACKET | JAPAN URBAN WEAR ZIP

With a great variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your style. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jackets will keep you warm and comfortable without compromising on the day or night look.

We offer models for every season , including streetwear clothing in cotton or light jersey for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of zipped and slim fit pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual camouflage socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their looks and the latest trends in our Casual Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It is fair to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and roomy fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with older sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained a status of gods and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Footwear remains a staple, and major collaborations over the years have cemented Jordans as the holy grail of footwear.

Celebrities and musical icons of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the outfits of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater expansion of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in a style they easily recognize. Partnerships have powered brands and celebrities . Today, the more limited the item, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. To date, there is no longer a border between men's fashion and women's fashion because the unisex clothing look has taken over.

As with many changes, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products, the compulsive excitement caused by scarcity, all this frequently drives fashionistas into hysteria .

For a once- humble style, invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!