STREET WEAR HOODIE GRAFF | JAPAN URBAN WEAR LCKY

With a nice variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or classic jackets will keep you warm and comfortable without compromising on day-to-night appearance.

We have models for every season , including denim or light spandex streetwear for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of zipped and skinny pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of contrasting shoes with a pair of khaki printed socks according to your mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest trends in our Essential Clothing Shop to prepare a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It's fair to say that streetwear has taken over the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with older sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakermaking.

THE '80s rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their chosen hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle charted the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and take interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The once- modest look has managed to make its way into the high fashion realms. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer the ability to combine high and low fashion in a look that he easily recognizes. The features have catapulted brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no difference between men's fashion or women's fashion because the unisex clothing style has taken over.

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited edition clothing, the uncontrollable excitement caused by scarcity, all this frequently drives collectors into hysteria .

For a once- humble style, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then endorsed by the world, streetwear is here to stay!