STREET WEAR HOODIE GRAFF | JAPAN URBAN WEAR FISH

With a nice variety of trendy clothes, including leather jackets and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit you. taste in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective puffer jackets or classic parka-style jackets will keep you comfortably warm without compromising on day-to-night appearance.

We have styles for every season , including lightweight cotton or spandex streetwear for warm summer seasons and fur coats or windbreakers for cold winter seasons.

With a wide choice of printed and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of shoes contrasting with a pair of unusual camouflage socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their looks and the latest collections in our Cozy Clothing Boutique to build a collection of cool outfits by proudly wearing what you love and asserting your fancy or other personality.

It is fair to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this inspiration, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of footwear.

Celebrities and musical idols of the 80s were benchmarks like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their favorite hero . The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is glaring.

The once modest style has managed to find its way into the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer to mix high and low fashion in a style that he quickly recognizes. Partnerships have screened brands and celebrities . Today, the more limited the item, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is no longer a separation between men's fashion and women's fashion because the unisex clothing style has taken over.

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited edition products, the maniacal excitement caused by rarity, all this often drives collectors into hysteria .

For a look that was once humble , founded on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!