JOS1 Sneaker - Streetwear Shoes | IONIQ SHOP

With a great variety of trendy clothing, including coats and leather jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the weather, our reflective puffer jackets or classic smock-style jackets will keep you comfortably warm without compromising day-to-night looks.

We have models for every season , including streetwear clothing in cotton or light jersey for the summer seasons and waterproof or windproof coats for the winter seasons.

With an abundant choice of printed and slim fit pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual camouflage socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Get inspired by their style and the latest trends in our Essential Clothing Boutique to build a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is true to say that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy to wear pieces in denim, thick cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and new wave-inspired graphics, were also inspired by well-known artists to sign their works in a way reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were released in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakers.

THE '80s rappers and musical idols were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their chosen hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop stars and to appeal to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even faster expansion of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he instantly recognizes. Featurings have propelled brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic emblem of a brand is the new way to show its belonging to a tribe. There is now no difference between men's fashion or women's fashion because the unisex clothing style has taken over

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition items, the maniacal excitement of scarcity, all commonly drive consumers crazy.

For a style of yesteryear Humble , founded on the beaches of California , embraced in New York 's hip-hop and skate scenes, then trusted by the world, streetwear is here to stay!