Sneaker BC 2 - Streetwear shoes | IONIQ SHOP

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic bomber jackets will keep you comfortably warm without compromising your appearance day or night.

We offer models for every season , including streetwear clothing in denim or light jersey for the warm seasons and waterproof or windproof coats for the winter seasons.

With an abundant choice of faux and slim fit pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of shoes matched with a pair of unusual two-tone socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our Comfortable Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It is true to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavy cottons and roomy fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakermaking.

Artists and musical idols of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater rise of hip-hop into the mainstream. At the turn of the century, well-known luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in an aesthetic that he easily recognizes. The features have catapulted brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the attraction it has on many people. The basic symbol of a brand is the new way to show its belonging to a tribe. To date, there is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited edition clothing, the compulsive excitement caused by scarcity, all this regularly drives consumers into frenzies.

For a once modest style, invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!