Sneaker LADY - Streetwear shoes | IONIQ SHOP

With a nice variety of trendy clothes, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic parka jackets will allow you to feel comfortably warm without compromising your appearance day or night.

We have designs for every season , including lightweight cotton or spandex streetwear for summer seasons and furry or windbreaker coats for winter seasons.

With an abundant choice of printed and reflective pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of camouflage print socks according to your mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Take inspiration from their looks and the latest collections in our Casual Clothing Boutique to prepare a collection of stylish outfits by proudly wearing what you love and asserting your glamorous personality or otherwise.

It is true to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear denim pieces, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and graphics inspired by the new generation, were also inspired by renowned artists to sign their works in a style reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its signature on boards and eventually on a series of graphic t-shirts that were to form the basis of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . The shoes remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of sneakerheads.

Celebrities and musical icons of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the clothes of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the coming of " Bling " culture and an even greater expansion of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The once- modest look has managed to make its way into the high fashion realms. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a look they instantly recognize. Collaborations have powered brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the attraction it has on many people. The basic motto of a brand is the new way to show its belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing look has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited-edition items, the manic excitement of rarity, all this regularly drives collectors into a frenzy.

For a look of yesteryear Humble , created on the beaches of California , shaped in New York 's hip-hop and skate scenes, then embraced by the world, streetwear is here to stay!