DRG Sneaker - Streetwear Shoes | IONIQ SHOP

With a great variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to your liking in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or our classic jacket type jackets will allow you to feel comfortably warm without compromising on the look day or night.

We have models for every season , including streetwear clothing in denim or light jersey for the summer seasons and waterproof or windproof coats for the winter seasons.

With an abundant choice of faux and slim fit pants for men and women with or without patterns to complete your collection, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of two-tone printed socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Take inspiration from their looks and the latest trends in our Cozy Clothing Boutique to build a collection of cool outfits by proudly wearing what you love and asserting your fancy or other personality.

It is correct to say that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, heavyweight cottons and roomy fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a style reminiscent of handmade graffiti . With this enthusiasm, streetwear began to put its signature stamp on boards and eventually on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was instrumental in the evolution of streetwear, with older sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved idol status and have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . The shoes remain a staple, and major partnerships over the years have sealed the Jordans as the holy grail of sneakermaking.

Celebrities and musical icons of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a look that they easily recognize. Collaborations have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic emblem of a brand is the new habit of showing one's belonging to a tribe. Today there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited-edition items , the uncontrollable excitement caused by scarcity, all frequently drive fashionistas into hysteria .

For a once simple style, invented on the beaches of California , adopted in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!