ZGZ Sneaker - Streetwear Shoes | IONIQ SHOP

With a nice variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to wear. your taste in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or our classic jacket type jackets will allow you to feel comfortably warm without compromising on the look day or night.

We have models for every season , including streetwear clothing in light cotton or spandex for summer seasons and fur coats or windbreakers for cold seasons.

With a large selection of zipped and skinny pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual khaki socks according to your mood of the moment

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to prepare a collection of stylish outfits by proudly wearing what you love and asserting your rock or other personality.

It is true to say that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy to wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with older sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of footwear.

THE Eighties rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up sneakers the hip hop style.

the exuberance of the 90s contrasts sharply with the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style traced the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity, and the hip-hop scene was the type of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer a mix of high and low fashion in an aesthetic that he easily recognizes. The featurings projected brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the charm it exerts on many individuals. The basic motto of a brand is the new habit of showing one's belonging to a tribe. To date, there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many movements, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products, the uncontrollable excitement caused by rarity, all this frequently drives collectors into hysteria .

For a style that was once modest , founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, and then embraced by the world, streetwear is here to stay!