AJD 22 Sneaker - Streetwear Shoes | IONIQ SHOP

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your taste. in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka-style jackets will keep you comfortably warm without compromising on the look day or night.

We have models for every season , including denim or lightweight spandex streetwear for warmer seasons and furry or windbreaker coats for winter seasons.

With an abundant choice of zipped and cargo pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of unusual camouflage socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to prepare a collection of stylish outfits by proudly wearing what you love and asserting your hipster or other personality.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally styles were made to withstand the skatepark, easy-to-wear pieces in denim, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These children with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began putting its signature on boards and eventually on a series of graphic tees that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved godlike status and thus seen the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . The shoes remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of footwear.

The singers and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the outfits of their chosen hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and hip hop-style wide lace-up sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and to cater to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer the ability to combine high and low fashion in a style that he quickly recognizes. Featurings have propelled brands and celebrities . Today, the more limited the item, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the charm it has on many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. There is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many transformations, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited-edition clothing, the maniacal excitement caused by scarcity, all commonly drive fashionistas into hysteria .

For a once simple style, invented on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!