AJD 24 Sneaker - Streetwear Shoes | IONIQ SHOP

Our beautiful variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find a garment to your style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective puffer jackets or classic smock-style jackets will keep you feeling comfortably warm without compromising on day-to-night appearance.

We offer models for every season , including streetwear in cotton or light jersey for warm seasons and fur coats or windbreakers for cold seasons.

With an abundant choice of printed and slim fit pants for men and women with or without patterns to complete your collection, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual two-tone socks according to your mood of the moment

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their style and the latest trends in our must-have clothing store to prepare a collection of trendy outfits by proudly wearing what you love and asserting your fancy or other personality.

It's fair to say that streetwear has taken the world by storm. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature on boards and eventually on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved god-like status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . The shoes remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of basketball.

Celebrities and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero . The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop stars and to take an interest in this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the arrival of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early artists like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he easily recognizes. Partnerships have screened brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many people. The basic motto of a brand is the new way to show its belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing style has taken over

As with many transformations, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited edition products, the uncontrollable excitement caused by rarity, all this often drives collectors into hysteria .

For a once simple style, founded on the beaches of California , adopted in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!