Sneaker CUSH - Streetwear shoes | IONIQ SHOP

With a nice variety of trendy clothes, including leather coats and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. taste in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jacket type jackets will allow you to feel comfortably warm without compromising on the look day or night.

We have models for every season , including streetwear in denim or light jersey for the warm seasons and fur coats or windbreakers for the cold seasons.

With an abundant choice of printed and skinny pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual khaki socks according to your mood of the moment

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their style and the latest trends in our must-have clothing store to build a collection of stylish outfits by proudly wearing what you love and asserting your glamorous or other personality.

It is fair to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tune into the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as favorite team markers, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved idol status and have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of footwear.

Singers and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now appear regularly in music videos as well as on the red carpet. High fashion brands admit the power of fame and the hip-hop scene was the kind of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a style they easily recognize. Collaborations have catapulted brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the attraction it has on many people. The basic emblem of a brand is the new way to show its belonging to a tribe. There is now no border between men's fashion or women's fashion because the unisex clothing style has taken over.

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited edition products, the compulsive excitement caused by scarcity, all this regularly drives consumers crazy.

For a once simple style, invented on the beaches of California , adopted in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!