Street Wear Camo Parka | Japan Urban Wear HHP

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find a garment to your style in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka-style jackets will keep you comfortably warm without compromising on the look day or night.

We offer models for every season , including denim or light spandex streetwear for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of zipped and cargo pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of unusual two-tone socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the sportswear fashion of the moment.

Take inspiration from their style and the latest trends in our Casual Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your fancy personality or otherwise.

It's fair to say that streetwear has taken over the planet. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by famous artists to sign their works in a style reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature stamp on boards and eventually on a series of graphic tees that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have attained god-like status and thus have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . The shoes remain a staple, and major partnerships over the years have sealed the Jordans as the holy grail of sneakermaking.

Artists and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the outfits of their chosen hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the exuberance of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even faster expansion of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have certainly embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a look they quickly recognize. The features have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. To date, there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over.

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition items, the compulsive excitement caused by scarcity, all commonly drive consumers into hysteria .

For a once humble style, invented on the beaches of California , adopted in the hip-hop and skate scenes of New York City , and then endorsed by the world, streetwear is here to stay!