Street Wear Glowing Lady - Women's Reflective Set | Japan Urban Wear

Our beautiful variety of trendy clothing, including leather coats and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic bomber jackets will keep you comfortably warm without compromising your appearance day or night.

We offer models for every season , including streetwear clothing in denim or light jersey for the warm seasons and waterproof or windproof coats for the winter seasons.

With a large selection of faux and skinny pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of unusual camouflage socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the streetwear fashion of the moment.

Get inspired by their style and the latest collections in our must-have clothing store to build a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It is correct to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear items in denim, heavy cottons, and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were released in 1984 . The shoes remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of sneakerheads.

THE 80s rappers and musical icons were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the outfits of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and hip hop-style wide lace-up sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the rise of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is glaring.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work clothes have become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in a style that he quickly recognizes. Partnerships have catapulted brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic motto of a brand is the new habit of showing one's belonging to a tribe. There is now no difference between men's fashion or women's fashion because the unisex clothing style has taken over

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products , the uncontrollable excitement caused by scarcity, all this often drives consumers into hysteria .

For a once- simple look, invented on the beaches of California , shaped in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!