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Our beautiful variety of trendy clothing, including coats and leather jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. style in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic bomber jackets will allow you to feel comfortably warm without compromising on the look day or night.

We offer models for every season , including streetwear in cotton or light jersey for warm seasons and fur coats or windbreakers for winter seasons.

With an abundant choice of printed and reflective pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a contrasting pair of shoes with a pair of camo print socks according to your current mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to build a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It is true to admit that streetwear has conquered the planet. It's a global phenomenon that spans fashion and all layers of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavyweight cottons and roomy fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and next-generation-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began putting its signature on boards and eventually on a series of graphic tees that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was crucial to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented Jordans as the holy grail of sneakers.

Singers and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their favorite hero . The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop stars and to appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the arrival of " Bling " culture and an even greater rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity, and the hip-hop scene was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early rappers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have fully embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear offers its wearer to mix high and low fashion in a look that he instantly recognizes. Partnerships have powered brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic emblem of a brand is the new way to show its belonging to a tribe. To date, there is no longer a separation between men's fashion and women's fashion because the unisex clothing look has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products, the uncontrollable excitement caused by scarcity, all commonly drive consumers into hysteria .

For a once- modest look, created on the beaches of California , shaped in New York 's hip-hop and skate scenes, then copied by the world, streetwear is here to stay!