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With a nice variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit your style. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic bomber jackets will keep you comfortably warm without compromising your appearance day or night.

We have models for every season , including streetwear in denim or light jersey for the warm seasons and fur coats or windbreakers for the cold seasons.

With a wide choice of faux leather and cargo pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of matching sneakers with a pair of two-tone printed socks depending on your mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are fans of the streetwear fashion of the moment.

Take inspiration from their style and the latest collections in our Casual Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your fancy personality or otherwise.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its popularity, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Originally, the styles were made to withstand the skatepark, easy-to-wear pieces in denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the development of basketball-inspired sportswear.

Michael Jordan , the most famous basketball player of the time, fueled the success of Nike's Air Jordans, which were released in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakermaking.

Singers and musical idols of the '80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their chosen hero . The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to recognize the power of hip-hop idols and take interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the arrival of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early pioneers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable|.

The aesthetic, once modest , has managed to establish itself in the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a style they quickly recognize. Collaborations have powered brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic emblem of a brand is the new way to show its belonging to a tribe. To date, there is no longer any difference between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition items , the uncontrollable excitement caused by scarcity, all of which often drives consumers into hysteria .

For a style that was once modest , founded on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then embraced around the world, streetwear is here to stay!