VIP Tie T-Shirt

Our beautiful variety of trendy clothing, including leather coats and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your taste. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic smock-style jackets will allow you to feel comfortably warm without compromising on the look, day or night.

We have models for every season , including streetwear clothing in light cotton or spandex for summer seasons and fur coats or windbreakers for cold seasons.

With an abundant choice of printed and reflective pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of shoes matched with a pair of unusual khaki socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our must-have clothing store to prepare a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, strong cottons and loose fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a style reminiscent of handmade graffiti . With this impetus, streetwear began to put its mark on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all reflected in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were invented in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakers.

Artists and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their favorite hero . The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and hip hop-style wide lace-up sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to recognize the power of hip-hop icons and to appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the arrival of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become synonymous with streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The once modest aesthetic has managed to find its way into the upper echelons of fashion. The seismic transformation of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer the ability to combine high and low fashion in an aesthetic that he quickly recognizes. Partnerships have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unbelievable to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic motto of a brand is the new way to show its belonging to a tribe. To date, there is no longer any difference between men's fashion and women's fashion because the unisex clothing style has taken over.

As with many transformations, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products, the uncontrollable excitement caused by rarity, all commonly drive collectors into hysteria .

For a style of yesteryear Humble , founded on the beaches of California , cultivated in New York 's hip-hop and skate scenes, then trusted by the world, streetwear is here to stay!