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With a nice variety of trendy clothes, including leather coats and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you're bound to find something to suit you. taste in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka-style jackets will keep you comfortably warm without compromising your appearance day or night.

We have models for every season , including streetwear clothing in cotton or light jersey for the warm seasons and waterproof or windproof coats for the cold seasons.

With a wide choice of faux and reflective pants for men and women with or without patterns to complete your collection, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of two-tone printed socks depending on your mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the sportswear fashion of the moment.

Get inspired by their looks and the latest trends in our Essential Clothing Shop to prepare a collection of trendy outfits by proudly wearing what you love and asserting your hipster or other personality.

It is correct to say that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear items in denim, heavyweight cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its signature stamp on boards and also on a series of graphic t-shirts that would go on to form the beginnings of the streetwear brand.

After rising to prominence in California, the streetwear style spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself aesthetic. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major partnerships over the years have cemented the Jordans as the holy grail of basketball.

Celebrities and musical icons of the 80s were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their chosen hero . The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was heavy, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their attitude shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were everywhere. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop idols and to appeal to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the rise of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop scene was the type of counterculture that streetwear styles resonated with. Hip-hop has become synonymous with streetwear from early artists like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is undeniable.

The once- modest look has managed to make its way into the high fashion realms. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he easily recognizes. The features have catapulted brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket within minutes. The so-called "weight" of a brand is part of its appeal to many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. There is no longer a separation between men's fashion and women's fashion because the unisex clothing style has taken over

As with many changes, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited-edition items, the maniacal excitement caused by scarcity, all often drive consumers crazy.

For a look of yesteryear humble , created on the beaches of California , cultivated in the New York hip-hop and skate scenes, then trusted by the world, streetwear is here to stay!