STREET WEAR JACKET | JAPAN URBAN WEAR RBK

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your style. in our online clothing store IONIQ SHOP .

No matter the temperature, our reflective down jackets or our classic jackets will keep you warm and comfortable without compromising on the day or night look.

We have models for every season , including streetwear clothing in cotton or light jersey for the hot summer seasons and waterproof or windproof coats for the cold winter seasons.

With a wide choice of printed and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of contrasting sneakers with a pair of two-tone printed socks according to your current mood.

French or American music celebrities like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their style and the latest trends in our Cozy Clothing Boutique to build a collection of trendy outfits by proudly wearing what you love and asserting your fancy personality or otherwise.

It's fair to say that streetwear has taken the world by storm. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear pieces in denim, sturdy cottons and roomy fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-'80s, around the time New York City sneaker culture was in its infancy, streetwear was making a name for itself on the West Coast as a talented surfboard designer and shaper. These children with a penchant for punk and next-generation-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this inspiration, streetwear began to put its signature stamp on boards and eventually on a series of graphic tees that would go on to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Footwear remains a staple, and major collaborations over the years have cemented the Jordans as the holy grail of sneakermaking.

Singers and musical idols of the 80s were household names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the outfits of their favorite hero . The style was that of xxl t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and chunky lace-up hip hop-style sneakers.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their style marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to appeal to this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the coming of " Bling " culture and an even faster growth of hip-hop into the mainstream. At the turn of the century, well-known luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the kind of counterculture that streetwear styles resonated with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The once modest style has managed to find its way into the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to combine high and low fashion in a style that he quickly recognizes. Partnerships have catapulted brands and celebrities . Today, the more limited the item, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of the charm it exerts on many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no longer a border between men's fashion and women's fashion because the unisex clothing style has taken over

As with many changes, there is a cult of secrecy in much of the streetwear world. The exclusivity and access to limited-edition products, the maniacal excitement caused by rarity, all frequently drive collectors into hysteria .

For a look that was once humble , founded on the beaches of California , cultivated in New York 's hip-hop and skate scenes, and then endorsed by the world, streetwear is here to stay!