STREET WEAR JACKET | JAPAN URBAN WEAR INK

With a nice variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will surely find something to suit you. style in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective puffer jackets or classic parka-style jackets will keep you comfortably warm without compromising on day-to-night appearance.

We offer models for every season , including streetwear clothing in denim or light jersey for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of printed and slim fit pants for men and women with or without patterns to add to your wardrobe, complete the streetwear style by choosing a pair of sneakers contrasting with a pair of camouflage print socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza are addicted to the streetwear fashion of the moment.

Get inspired by their looks and the latest collections in our Comfortable Clothing Boutique to prepare a collection of trendy outfits by proudly wearing what you love and asserting your rock or other personality.

It is fair to admit that streetwear has conquered the planet. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Originally, styles were made to withstand the skatepark, easy-to-wear denim pieces, heavy cottons and roomy fits for girls or boys.

Streetwear owes much of its history to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining fame on the West Coast as a talented surfboard designer and shaper. These kids with a penchant for punk and new wave-inspired graphics, have also taken inspiration from well-known artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began to put its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of streetwear branding.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all represented themselves in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with established sportswear brands like Kangol and Adidas wanting to keep up with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great influence on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been adopted on sportswear and in music videos, not only as favorite team markers, but also as fashion statements.

The 80s aesthetic was heavy when it came to sportswear. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the development of basketball-inspired sportswear.

Michael Jordan , the most famous player of the era, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented the Jordans as the holy grail of basketball.

Singers and musical icons of the 80s were pioneers like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the clothes of their favorite hero . The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and bold lace-up sneakers hip hop style.

the scale of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined this era and much of their lifestyle marked the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to appeal to this new clientele. Brands such as Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the arrival of " Bling " culture and an even faster expansion of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands admit the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current stars like ASAP Rocky and Kanye, the impact on fashion is indisputable|.

The look, once modest , has managed to establish itself in the upper echelons of fashion. The seismic shift in our everyday attire is part of how a small movement in skate fashion has taken over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skatewear and early hip-hop than haute couture. Streetwear allows its wearer to mix high and low fashion in an aesthetic that he instantly recognizes. Collaborations have screened brands and celebrities . Today, the more the item is out of stock, the greater the demand. It's not amazing to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of the charm it exerts on many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is now no separation between men's fashion or women's fashion because the unisex clothing style has taken over.

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. Exclusivity and access to limited-edition products, the uncontrollable excitement caused by scarcity, all commonly drive consumers into hysteria .

For a once- humble style, invented on the beaches of California , embraced in New York 's hip-hop and skate scenes, and then embraced by the world, streetwear is here to stay!