STREET WEAR JACKET | JAPAN URBAN WEAR FLUORESCENT

Our beautiful variety of trendy clothing, including leather jackets and jackets, sportswear t-shirts, hoodies for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find a garment to your liking in our online clothing store IONIQ SHOP .

Whatever the weather, our reflective down jackets or our classic parka-style jackets will keep you comfortably warm without compromising on the look day or night.

We have models for every season , including streetwear in denim or light jersey for the hot summer seasons and fur coats or windbreakers for the cold winter seasons.

With a wide choice of printed and reflective pants for men and women with or without patterns to add to your collection, complete the streetwear style by choosing a pair of matching shoes with a pair of two-tone printed socks depending on your mood.

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the sportswear fashion of the moment.

Get inspired by their style and the latest collections in our must-have clothing store to prepare a collection of trendy outfits by proudly wearing what you love and asserting your fancy or other personality.

It is fair to admit that streetwear has conquered the whole world. It's a global phenomenon that spans fashion and all veins of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California with surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy-to-wear pieces of denim, heavy cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-'80s, around the time sneaker culture in New York was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and new wave-inspired graphics, have also taken inspiration from famous artists to sign their works in a way reminiscent of handmade graffiti . With this impetus, streetwear began putting its mark on boards and eventually on a series of graphic t-shirts that would go on to form the basis of streetwear branding.

After its popularity in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. The hip-hop scene was pivotal to the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to associate themselves with the explosive hip-hop revolution of the 1980s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a big impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been worn on sportspeople and in music videos, not only as indicators of favorite team, but also as fashion statements.

80s style was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players achieved idol status and thus saw the rise of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were launched in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of basketball.

THE Eighties rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to emulate the styles of their favorite hero. The style was oversized tees, designer tracksuits and bomber jackets. Accessorizing was key, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

The opulence of the 90s stands in stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace defined that era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid flannel and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made activewear to be seen. High-end brands were beginning to see the power of hip-hop icons and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-focused denim .

The 2000s saw the rise of " Bling " culture and an even faster rise of hip-hop into the mainstream. At the turn of the century, renowned luxury brands entered the streetwear market. Gucci , Burberry and Fendi now regularly appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity, and the hip-hop scene was the kind of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early rappers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The once- modest look has managed to make its way into the high fashion realms. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become infinitely more casual, with sneakers and jeans now acceptable for almost any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, the current collections are full of pieces that are more reminiscent of skatewear and the beginnings of hip-hop than haute couture. Streetwear allows its wearer to blend high and low fashion into a style they quickly recognize. Partnerships have screened brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not unusual to see hundreds of t-shirts lined up outside a Balenciaga store on sale day, and their resale value can skyrocket in no time. The so-called "weight" of a brand is part of its appeal to many people. The basic symbol of a brand is the new way to show its belonging to a tribe. There is no longer any difference between men's fashion or women's fashion because the unisex clothing style has taken over

As in many movements, there is a cult of secrecy in a significant part of the streetwear world. The exclusivity and access to limited edition clothing, the compulsive excitement caused by scarcity, all commonly drive collectors into hysteria .

For a once- humble look, created on the beaches of California , shaped in New York 's hip-hop and skate scenes, and then trusted by the world, streetwear is here to stay!