YZY Sneaker - Streetwear Shoes | IONIQ SHOP

With a great variety of trendy clothing, including leather jackets and jackets, streetwear t-shirts, sweatshirts for men or women and some limited edition hip-hop style urban wear t-shirts, you will necessarily find something to suit your style. in our online clothing store IONIQ SHOP .

No matter the weather, our reflective down jackets or our classic parka-style jackets will keep you warm and comfortable without sacrificing your appearance, day or night.

We offer designs for every season , including denim or lightweight spandex streetwear for summer seasons and fur coats or windbreakers for winter seasons.

With a large selection of zipped and skinny pants for men and women with or without patterns to complete your wardrobe, complete the streetwear style by choosing a pair of sneakers matched with a pair of two-tone printed socks according to your mood of the moment

French or American music stars like Justin Bieber, Billie Eilish, Pharrell Williams, Chris Brown, Vald, Naza, are fans of the sportswear fashion of the moment.

Get inspired by their looks and the latest collections in our Essentials Shop to build a collection of cool outfits by proudly wearing what you love and showing off your whimsical or other personality.

It is fair to admit that streetwear has conquered the whole world. It is a global phenomenon that extends to fashion and all layers of popular culture. Despite its notoriety, it is by no means a new trend. Streetwear has a 50-year history, rich in cultural icons. He was born and raised in California among surfers and skateboarders. Basically, the styles were made to withstand the skatepark, easy to wear pieces in denim, solid cottons and loose fits for girls or boys.

Streetwear owes much of its heritage to the USA . In the mid-1980s, around the time New York City sneaker culture was in its infancy, streetwear was gaining a reputation on the West Coast thanks to talented surfboard designers and shapers. These teenagers with a penchant for punk and graphics inspired by the new generation, were also inspired by renowned artists to sign their works in a style reminiscent of handmade graffiti . With this inspiration, streetwear began to put its mark on boards and eventually a series of graphic t-shirts that were to form the basis of the streetwear brand.

After rising to prominence in California, the streetwear look spread to the West Coast where it became a mainstay of skate and hip-hop in New York. Early streetwear brands drew inspiration from counterculture tribes and their do-it-yourself style. Punk, heavy metal, and hip-hop have all been embodied in casual styles. Hip-hop fashion was instrumental in the evolution of streetwear, with legacy sportswear brands like Kangol and Adidas wanting to tie in with the explosive hip-hop revolution of the 80s . From the mid-1980s, sportswear and streetwear became synonymous. American professional sports franchises have had a great impact on global clothing style. Los Angeles Raiders and Chicago Bulls caps and jackets have been seen on sportswear and in music videos, not only as indicators of favorite team, but also as fashion statements.

The 80s aesthetic was heavy in sportswear type. The cool kids wore tracksuits and jumpsuits, classics from Reebok, Converse, Diadora Maverick's and the new Adidas Pro Shells. Basketball players have achieved idol status and have seen the development of basketball-inspired sportswear.

Michael Jordan , the most famous sportsman of the time, fueled the success of Nike's Air Jordans, which were created in 1984 . Sneakers remain a staple, and major collaborations over the years have cemented Jordans as the holy grail of footwear.

THE Eighties rappers and musical icons were names like Grandmaster Flash, Run DMC, the Beastie Boys and, in 1987, NWA A generation of hip-hop heads was born, each eager to copy the styles of their favorite hero. The style was oversized t-shirts, designer tracksuits and bomber jackets. Accessorizing was a must, Kangol hats like LL Cool J's, heavy gold chains and wide lace-up hip hop-style sneakers.

the scale of the 90s is a stark contrast to the sportswear of the 80s. Biggie, Tupac and Mace marked this era and much of their lifestyle shaped the streetwear trends that still dominate today. Timberland boots, denim, high-end sportswear, plaid blazers and pocket jackets were ubiquitous. Brands such as Champion, Wu-Wear and Avirex made sportswear to be seen. High-end brands were beginning to see the power of hip-hop idols and to take an interest in this new clientele. Brands like Guess, Versace, Moschino and Calvin Klein paved the way for high-end, fashion-oriented denim .

The 2000s saw the rise of " Bling " culture and an even greater growth of hip-hop into the mainstream. At the turn of the century, established luxury brands entered the streetwear market. Gucci , Burberry and Fendi now often appear in music videos as well as on the red carpet. High fashion brands recognized the power of celebrity and the hip-hop trend was the type of counterculture that streetwear styles were a hit with. Hip-hop has become a symbol of streetwear from early singers like LL Cool J to current figures like ASAP Rocky and Kanye, the impact on fashion is obvious.

The style, once modest , has managed to establish itself in the upper echelons of fashion. The seismic metamorphosis of our everyday attire is part of how a small movement in skate fashion took over the world . Everyday and work wear has become much more casual, with sneakers and jeans now acceptable for just about any event.

Luxury brands have definitely embraced streetwear. From Balenciaga to Fendi, current collections are full of pieces that are more reminiscent of skate clothes and the beginnings of hip-hop than haute couture. Streetwear offers its wearer the ability to combine high and low fashion in a style that he quickly recognizes. The features have catapulted brands and celebrities . Today, the longer the item is unavailable, the greater the demand. It's not uncommon to see hundreds of t-shirts lined up outside a Balenciaga boutique on sale day, and their resale value can skyrocket in an instant. The so-called "weight" of a brand is part of its appeal to many individuals. The basic motto of a brand is the new way to show its belonging to a tribe. Today there is no longer a separation between men's fashion and women's fashion because the unisex clothing style has taken over

As with many transformations, there is a cult of secrecy in much of the streetwear world. Exclusivity and access to limited-edition items, the compulsive excitement caused by scarcity, all of which often drives consumers into frenzies.

For a once- simple style, created on the beaches of California , adopted in the New York hip-hop and skate scenes, and then embraced by the world, streetwear is here to stay!